“Using barrier busting we saved $100K and eliminated six months from the product development cycle – all from a ½ day meeting!” D. P. CEO  

You probably don’t believe the headline above and think it is nothing more than an eye grabbing headline. Let me assure you that it is true and I am willing to give you the name and phone number of the company where this happened, if you are interested. But you have to be serious because I really value and respect my relationship with my clients and I protect them very diligently. This gentleman is doing me a favor and I don’t want his phone ringing unnecessarily.

This technique has been successful used to:

• Create a new revenue stream from what was an expense item.
• Implement a calendar program to better schedule internal resources and save a company thousands of dollars.
• Create a transition plan when a senior executive let a company.
• Create an approach to solve a reoccurring business problem that was causing serious customer problems.

How did we do this?

We used a proven technique call “Barrier Busting.” This technique allows successful individuals to tackle the really tough problems in a positive, results oriented way. Barrier busting starts with a specific goal, opportunity or challenge and asks the question “what are the barriers to reaching this goal?” or “how do we solve this specific problem?” It then proceeds to answer that question by creating specific action steps to allow a company to move forward.

What is Barrier Busting?

In a barrier busting workshop, a specific goal or problem is identified and addressed. Barrier busting asks the question “what are the barriers to solving this and how do we break through these barriers?” But it doesn’t stop there. It then asks: what are the barriers to our barrier busters? The process continues until all barriers have been identified and a plan created.

Barrier busting brings together multiple perspectives, maturities, experience and wisdom from multiple fields of endeavors, usually from different department of the same company, who come together to collaborate, to focus, to combine laser like attention on the specific challenge, opportunity or goal. This is usually a one time event whose specific purpose is to solve a specific problem or capitalize on a specific opportunity. Depending on the complexity, barrier busting activities can last from just a few hours to several days.

What is the value of Barrier Busting?

Barrier busting allows a company to multiply and leverage the brain power of the entire group, to create buy in, define action steps to overcome specific barriers and create a plan of action that can be executed to create the desired outcome.

What are the Benefits to Barrier Busting?

The benefits of barrier busting are simple:

• Create focus and attention on a solution to specific problem
• Create a plan to solve a specific problem or opportunity
• Provide exposure to a wide source of ideas that focus on a solution
• Shorten time it takes to take to solve a problem
• Streamlined the problem solving process
• Create more accountability for your goals
• Find a Solution

Why Barrier Busting Succeeds?

Barrier busting succeeds for a variety of reasons:

• Knowledge, information, experience and wisdom are the most important assets of a business.
• There is a specific deliverable and outcome expected and worked towards.
• Creates buy in and acceptance of all parties involved in the group creates the solution.
• People want to contribute and help support others in their commitment to finding a solution that works for all parties. Everyone wants to be on a winning team.

What are the Critical Success Factors for a Barrier Busting Activity?

Certain things must happen for a barrier busting group to be successful. It depends on:

• Having a clear expectation of the problem or opportunity.
• Being solutions focused and action oriented.
• Providing a laser focused on a specific opportunity, problem, or project.
• They have a facilitator – not the leader - but someone that keeps the group moving forward and redirects as necessary.

What Barrier Busting is not!

Barrier busting is not brainstorming or masterminding. Brainstorming is designed to create ideas that are later evaluated for potential effectiveness. Masterminding is designed to take non-competing people and organizations and create long term relationship that create value for each other by providing feedback and alternatives, through trusted relationship, for the purpose of creating revenue generation and money making opportunities.

Where Can Barrier Busting Be Used?

Barrier busting can be used on nearly any problem or opportunity that required clarity, buy in, accountability and results. Some sample applications might include:

• What is the impact of automating a specific department (or area)
• A senior manager leaves the organization. How do you create a transition plan?
• Why does it take so long to launch a new product?
• How do we fix __________?
• What is the best approach for _____________?
• How do we solve this problem? What is the problem?
• How can we raise more money to __________?
• How do we transition to ______________?
• What needs to change in the business to _____________?

As part of this promotion I am offering a free consultation, with the attached certificate, and a free e-book, Print out the Complimentary Consutation info beflow and present at our no cost or obligation meeting. At that time you will also receive a free e-book, Celebrating Success! Fourteen Ways to a Successful Company. Call Ron Finklestein at 330-294-1050 or email him at Ron@yournbusinesscoach.net for more information.