According to Terri Murphy, there has been no other time in history where we have four generations working side by side. All required different communication style when you are marketing.
The Civic group is ages 61 and up. They demand respect. For effective communications, they like written or spoken communication and consider texting rude.

Ron Finklestein
Small Business Coach
ron@akris.net
330-990-0788
 
Baby Boomers, ages 44-60, likes long lasting relationships, stability, respect, and will delay gratification to get what they want. They tend to focus on team goals. For effective communications, they prefer email communication. Some will use texting but overall they tend to avoid texting.

Gen Xers, ages 32-43, are into personal gratification, like a sense of community. They are the original latch key children. They are independent and like change. For effective communications,, They like you to speak their language get right to the point.  They want you be supportive in action and words.
 
Gen Yers, ages 14 – 31, are confident, like technology and like to use technology for community building. This age group prefers text message, like 24×7 self service web sites and they are not brand loyal. They like a good price and good buying experience. For effective communications,, it is all about them. They prefer non-traditions work policy.

To build an effective team you need to consider all the members of the team and the behavioral styles of each member.

When you are building an effective team you need to consider how people learn, who will be the leader and the style of the leader, and the nature of the project.

Effective teams need four styles:

Directors – the get it done folks

Socializers – the conceptual thinkers and influencers

Relaters – the people who are concerning about others and getting others involved

Thinker – the people who have a strong need to be right and are brilliant critical thinkers

When you all four styles on your team, when managed correctly, the team will produce outstanding results.

To Your Success,

Ron Finklestein

Small Business coach

330-990-0788

ron@akris.net

In today’s economic times, as a business owner, it requires you think differently about small business marketing to grow sales.

Always have at least three small business marketing initiatives going on at all time to grow sales. The intent is to make sure at least one is always producing. Three small business marketing initiatives that can help grow sales could include:

Blogging

Develop referrals

Email marketing

I get at least six leads a month over the internet. I belong to a referral group that helps small business market themselves through using others networks. Lastly, I follow up with everyone I meet using email.

Remember to grow sales through small business marketing.

Sincerely,

Ron Finklestein

Small Business Coach

330-990-0788

ron@akris.net

www.akris.net   

1.     Introduction of Best practices

2.     Objective Feedback

3.     Keeping You Focused

4.     Hold You Accountable

5.     Reduction of Risk on Your Difficult Decisions

Ron Finklestein

Small Business Coach

330-990-0788

ron@akris.net

As president of our local toastmasters, I have a good idea on the presentation skills someone needs when they speak or present in public.

Some common mistakes include:
1.    Reading from the slide of a PowerPoint presentation
2.    Not staying focused on the material
3.    Not engaging the audience
4.    Lecturing instead of having a discussion
5.    Improper lighting and room setup
6.    Not practicing your presentation/speech

Have respect for your audience. Practice your presentation before delivering it. Nothing looks more unprofessional than being unprepared. Tape your presentation. Do a dry run. Know how much time it will take.

A bad presentation can do more harm to your business than you can possibly imagine.

Ron Finklestein
Small Business Coach
330-990-0788
ron@akris.net

It is essential to build effective team, create powerful relationship, become an effective leader and implement these concepts in the fourteen principles above to get results.

Ron Finklestein
Small Business Coach
330-990-0788
info@yourbusinesscoach.net

There is a six step process that anyone can learn to grow sales. Like anything else, it takes a bit of practice to master. This material is not designed for the professional sales person who is out on the street every day, through this is something they can use as well, it is designed for the business owner who needs to sell but does not know how, and does not want to look or becomes a “slick willie” kind of sales person (or anyone in the organization who has sales responsibility but is not a professional sales person.

The sales process to grow sales looks like this:

A. Action – What action do you want the client to take, or stated another way, what is the desired outcome for this sales call.

B. Build Rapport – Building rapport, if done incorrectly, can ruin any chance for creating a buyer/seller relationship. In this section we will discuss different ways to do that.

C. Create and agree on an agenda – Many sales people fail because the buyer does not know the reason for the meeting or how the selling process can and should work. In this step you gain agreement on the sales process, ask permission to ask questions and agree on the reason for the appointment.

D. Define Pain – Here is where you ask question that allows the client to tell you the problems they are experiencing.

E. Explore Pain – In this step you explore with the prospect the impact of the pains uncovered in the Define Pain step. The step explores what will happen (especially to the prospect) if action is not taken.

F. Finalize nest steps – this is a logical outcome of a well structured sales call. Is the outcome another meeting to further explore specific issues, is it time to ask for the order, is it time to ask for introduction to others in the organization that will help you further the sales process. This should have been defined in the action step and here is where you determine your success.

To improving your people skills,

Ron Finklestein

Small Business Coach

330-990-0788

ron@akris.net