The Platinum Rule/Relationship Strategies Testimonials

“[This] work brilliantly provides effective insights for improving communication in any and all situations.”

John Gray , Ph.D., Author, Men Are From Mars, Women Are From Venus

“[This concept] is Chicken Soup for the Head! It gives fun and useful insights as to how to enhance both business and personal relationships.”

Jack Canfield , Co-author, Chicken Soup for the Soul

“[This concept] breaks all the old rules of communications. It is full of take action strategies that cut like a laser to the heart of the human personality… yours and your customer’s. Don’t underestimate (its) power. A learning and earning tool for the times.”

Harvey Mackay , Author, Swim with the Sharks Without Being Eaten Alive

“[This] is the priceless key to unlocking the door to empowerment, productivity and all business and personal relationships. It is simply the most important leadership concept I have learned in all of my life!”

Denis Waitley , Author, Empires of the Mind and The Psychology of Winning

“This will help everyone in their daily interaction with other people by allowing a clear understanding of what style will work with each individual. Much helpful and empowering information.”

Les Brown , CPAE, Author, Live Your Dreams

“This is a hoot! You’ll recognize yourself and all your contacts immediately. Now you can work in a group, sell a concept, negotiate a contract, even be a better dating partner, simply by appealing to other’s needs on their level. THIS will be your most precious resource.”

Kathy Levine , Host, QVC Inc.

“Insightful, spiritual and practical, all packed into one powerful [concept].”

Wayne Dyer , Author, Your Erroneous Zones and Your Sacred Self

“As technology expands, human skills will be even more vital to keep us connected beyond the electronic level. [This] shows you how to transcend technology and get spectacular results with people.”

Daniel Burrus , Technology Forecaster, Author, TechnoTrends

“ [This program] is a must for all of us who want to be better in our interactions with others.”

Ken Blanchard , Co-author, The One-Minute Manager and Everyone’s a Coach

“Apply [these ideas] to your own activities, each day, and watch your career and your life change for the better.”

Og Mandino , Author, The Greatest Salesman in the World

“Lots of very practical information about how to get in the “other person’s shoes” and exceed their expectations. It’s worth more than gold for anyone in business.”

Robert Kriegel , Ph.D., Author, If It Ain’t Broke…Break It and Sacred Cows Make The Best Burgers

“An extremely useful and illuminating [concept] on leadership styles — but more importantly: [one] that will give all managers some important insights about themselves.”

Warren Benis , Distinguished Professor and Founding Chairman of USC’s Leadership Institute, Author, On Becoming a Leader, An Invented Life and Why Leaders Can’t Lead

“A blueprint for getting everything you want.”

Mark Victor Hansen , Co-author, Chicken Soup for the Soul Series

“The ability to communicate effectively with others is the key to success and happiness. Tony Alessandra has [created] the most important, practical, and effective [concept] ever imagined.”

Brian Tracy , Author, Maximum Achievement

“[This] is communication and relationship genius, translated into a very simple, daily philosophical approach that gets results.”

Jim Rohn , CPAE, Author, The Five Major Pieces to the Life Puzzle

“Tony Alessandra not only explains why we’re so successful with some people while getting nowhere with others, he unlocks the doors to communicating with the very people we’ve found to be most difficult!”

Paul and Sarah Edwards , Authors, Making It on Your Own

“Nobody has more to offer on this subject…nobody.”

Jim Cathcart , Author of Relationship Selling

“This approach to dealing with people has been instrumental in our success. It really works!”

Lou Alesi , President/CEO, InterMetro Industries

“As the word indicates, [this] represents a “Precious Treasure” for those seeking rewarding relationships in both business and life.”

Jeff Olson , Founder, The Peoples Network

“ Tony Alessandra has created a stunning strategy for breaking through the communications barrier.”

Doris Christopher , Founder & President, The Pampered Chef

“In a world dominated by technology, [this] is a refreshing masterpiece on the importance of the human element in leadership. Tony Alessandra has given us a new road map on how to achieve business and personal goals through understanding and adjusting to the various behavioral styles of the people we deal with.”

Jack I. Criswell, CSE , Executive Director, Sales and Marketing Executive, International

“When you understand the person, it’s amazing what you can accomplish. It will enable you to build lasting business and personal relationships with anyone. I highly recommend it to anyone who needs to get things done with people – which is just about everyone.”

Roger J. Dow , Vice President, General Sales Manager, Marriott International

“My name is Dave Priester, I’m 19, and I live in Rochester Hills, Michigan. I’ve always been interested in people, especially human interaction — more specifically, MY interaction with others. In the past few years, I’ve read dozens of books on interaction and communication, some of the more well known titles including “How to Win Friends and Influence People” (Dale Carnegie), “How to Start a Conversation and Make Friends” (Don Gabor), “Body Language” (Julius Fast), and most recently, your work, Charisma. I would have to say that to this point, yours (along with the classic “How to Win Friends and Influence People”) has been by far one of the most influential. Many times, I find myself almost putting a book down, for the simple fact that many of the things they describe, I already do NATURALLY. Many of them I feel like I could have written. Yours, on the other hand, presented some techniques and ideas which were new to me. I’ve always been told that I’m well beyond my years in dealing with people, and that I have charisma running out of my ears. But your book introduced me to some of the other, and often overlooked, aspects of charisma, such as the use of space and time, and expanding vision and ideas. It also helped me realize that there is no such thing as “good enough.” I’ve discovered what I feel is a natural talent, and thanks to you and your book, I am going to develop it to the best of my ability. No matter how good you are, you can always be better.”
Dave Priester, Rochester Hills, Michigan

“Just want to let you know that the character profile that I did was so very meaningful. I even recommended it to a few friends of mine (of whom are pursuing a B.A. degree course in Guidance, Counseling & Psychology along with me). I reside in the Cayman Islands and ’stuff’ of this nature is somewhat limited.”
Renee Barnes

“Thanks for another invaluable tool to aid those who may be unclear of our many facets and abilities. I did use this product back in 5/8/98, among other assessment resources and got the same results. Obviously, a lot of things have changed including your overall site, features, products and functions. I’ve enjoyed the exploration and challenges that have made it easier for me to choose those areas that bring me more joy and fulfillment. Thanks for doing a great job and I’ve forwarded your page and links to over 50 friends and associates.”
Sandra B. Tate

“I was able to identify with (The Platinum Rule) presentation and found it to be quite informative on the simplistic steps we can take to become better listeners and achieve successes in our ever changing work environment. Again Thank You!”
Chris Matala
Director Food & Nutrition Services
Valley Medical Center

“I had a consultant come in to assess a department and the findings were to be presented to the President of the company. The consultant was very thorough and had uncovered some issues that needed to be corrected and others that were working perfectly. In a nutshell, her feedback was going to formulate the President’s decision of whether or not to add resources to the department or close it down. The consultant is the most extreme Socializer and the President is the most extreme Thinker. Opposites did not attract. To make a long story short – after she went over with me how she would present to him, I requested that she forget her entire spiel, read the Platinum Rule flash card, concentrating specifically on the Thinker attributes and re-formulate her presentation. She did so and we avoided a potentially nightmare situation. Needless to say, you sold her a book the next day.”
Paige Brough
Vice President of Corporate Communications
HEARx

The Platinum Rule® was created by Dr. Tony Alessandra as he tried to understand why his New York style did not work in San Diego. The Platinum Rule simply states – “Treat others how they want to be treated”; unlike the Golden Rule which states – “Treat others how you want to be treated”; a very powerful and profound difference.

I asked Dr. Tony Alessandra to provide an overview of how you might treat others how they want to be treated. Here is what he had to say:

Introducing The Platinum Rule – A Modern Model for Personal Chemistry!

Has The Golden Rule Lost its Glitter?

Absolutely not! The Golden Rule has as much “glitter” as ever. I believe and practice it 110%, especially when it comes to values, ethics, honesty and consideration. However, when it comes to interpersonal communication, it can very well backfire. The Golden Rule states: “Do unto others as you would have them do unto you.” Basically translated, that says to treat others the way you would like to be treated, which of course isn’t always the case.

An addition to the Golden Rule is The Platinum Rule: “Treat others the way they want to be treated.” The focus of relationships shifts from “this is what I want, so I’ll give everyone the same thing” to “let me first understand what they want and then I’ll give it to them.”

The goal of The Platinum Rule is personal chemistry and productive relationships. You don’t have to change your personality. You simply have to understand what drives people and recognize your options for dealing with them. The Platinum Rule divides behavioral preferences into four personality styles: Director, Socializer, Relater, and Thinker. Everyone possesses the qualities of each style to various degrees and everyone has a dominant style. The key to using The Platinum Rule is understanding what a person’s dominant personality style is and treating him/her appropriately.
Here is a very basic breakdown of the behavior styles defined by The Platinum Rule:

Directors are driven by two governing needs: to control and achieve. They are goal-oriented go-getters who are most comfortable when they are in charge of people and situations.

Socializers are friendly and enthusiastic and like to be where the action is. They thrive on admiration, acknowledgment, and compliments. They are idea-people who excel at getting others excited about their vision.

Thinkers are analytical, persistent, systematic people who enjoy problem solving. They are detail-oriented, which makes them more concerned with content than style. Thinkers are task-oriented people who enjoy perfecting processes and working toward tangible results.

Relaters are warm and nurturing individuals. They are the most people-oriented of the four styles. Relaters are excellent listeners, devoted friends, and loyal employees. They are good planners, persistent workers, and good with follow-through.
The Platinum Rule provides powerful life-skills that will serve you well in all your relationships: business, friends, family, spouse, and children.

If you would like to learn more you can join me, Ron Finklestein, author of Celebrating Success! Fourteen Ways to a Successful Company, co-founder of Celebrating Success! Greater Akron Business Conference where you will learn how your success is directly connected to how well you understand others and treat them like they want to be treated. In this workshop you will learn:

• Attitudes, behaviors and strengths of successful people
• Actions successful people take … that you can also emulate
• Action steps you can take (immediately) to achieve your goals

The Platinum Rule workshop (both half days and full days) is held many times through out the year through out the country. If you are interested in having a workshop hosted at your company please contact Ron Finklestein at 330-990-0788 or email him at info@yourbusinesscoach.net