It is a statement of fact.

There are many assumptions made in that statement.

One of the primary assumptions is we belong to the human race. Because of our membership in this august society, we know how to build safe, effective, successful and lasting personal and business relationships that allow all parties involved to grow, prosper and get results.

I am not sure this is a valid assumption.

Why?

Many of us have not been taught know how to build rapport, connect with others, understand the best way to support others and know how to ask them to support us. This is evident by the divorce rate; as many as 50% of marriages end in a divorce (Source divorcerate.org.) What is interesting to me is that the divorce rate drops the older we get. For example the divorce rate is 38.8% for American males age 20-24 versus 6.5% for American males age 35-39. It would seem the old men get the more they understand relationship strategies.

The question is how can we shorten that learning curve?

In business, according to Grant Thornton, 97% of all business owners want to strengthen the customer relationship.

SCORE suggests that 64% of all small businesses fail because they do not know how nor do they understand the value of marketing. Marketing is nothing more than a process through which companies build strong customer relationships. I could go on but you get my drift.

To address this problem, I teamed up with Dr. Tony Alessandra, one of the world’s foremost relationships strategies experts, to create a web site that teaches you how to build safe, effective, successful and lasting personal and business relationships.

The web site is called People Smarts. In this site we address relationship strategy issues, presentations skills, collaborative selling skills, marketing, personal growth and development, how to treat people the way they want to be treated and a host of other important and powerful topics that, when applied, will help you create more effective relationships to get the results you want and need.

The site contains a full array of videos, eBooks, PDFs and MP3 to support you in your personal, sales, business and leadership development needs. We invite you to explore and try out this site.

In lesson one (which you have access) you will learn the different between the Golden Rule vs. Platinum Rule and experience the overview of all functions of relationship strategies. In addition, you will receive an introduction of the two dimensions of behavior. In this lesson, you will be presented with a very simple model that has been validated with hundreds of thousands of people. It is a powerful guide you can use to improve communication and morale, build better work groups, and develop better relationships with co-workers, supervisors, customers, vendors and others.

I invite you to give People Smarts a try. To learn more go to www.akris.net.

If you have questions please feel free to call Ron Finklestein at 330-990-0788 or email him at ron@akris.net.

This powerful tool can also be used in you place of business for all your employees. If you would like more details about this opportunity ask Ron and he will provide the details.

Ron Finklestein

www.peoplesmarts.ws

admin@peoplesmarts.ws

330-990-0788

This is one place where you can view key videos. The videos and what we cover are listed below. As you can see all are less than 11 minutes (because I know how busy you are.)

Here is the link http://wn.com/rfinklestein

• Behavior of Successful Business Owners 6:54
• 7 Secrets to Overcoming Adversity in Business…10:54
• Anatomy of a Sales Call…6:38
• How to Grow Sales…9:49
• What Business Owners Can Do To Grow Their Business…9:56
• Hey! It is all about taking action…6:57
• Why Intelligent Self-Interest is Critical to Your Success…5:28
• Nine Principles for Inspired Action: A New & Targeted Perspective…5:50
• Only a few ideas…3:39
• Ownership and Empowerment…2:55
• Measurable, Repeatable, Predictable…3:12
• Persistence…3:29
• Free and inexpensive marketing secrets that works – part 1…9:40
• It is all about results

These videos can be used in these areas:

• grow sales
  
• improve people skills
• people leadership skills
• people performance management
• people skills for managers
• presentation skills tips
• small business marketing
• small business success stories
• team building challenge
• workplace team building

Revenue and Profit Enhancement Specialist
Ron Finklestein
ron@ronfinklestein.com
330-990-0788
www.ronfinklestein.com

This is one place where you can view key videos. The videos and what we cover are listed below. As you can see all are less than 11 minutes (because I know how busy you are.)

Here is the link http://wn.com/rfinklestein

• Behavior of Successful Business Owners 6:54
• 7 Secrets to Overcoming Adversity in Business…10:54
• Anatomy of a Sales Call…6:38
• How to Grow Sales…9:49
• What Business Owners Can Do To Grow Their Business…9:56
• Hey! It is all about taking action…6:57
• Why Intelligent Self-Interest is Critical to Your Success…5:28
• Nine Principles for Inspired Action: A New & Targeted Perspective…5:50
• Only a few ideas…3:39
• Ownership and Empowerment…2:55
• Measurable, Repeatable, Predictable…3:12
• Persistence…3:29
• Free and inexpensive marketing secrets that works – part 1…9:40
• It is all about results

These videos can be used in these areas:

• building an effective team
• business advisory board
• business coaching
• business coaching programs
• effective communication training
• grow sales
• improve people skills
• people leadership skills
• people performance management
• people skills for managers
• presentation skills tips
• Small Business Coach
• small business marketing
• small business success stories
• team building challenge
• workplace team building

Revenue and Profit Enhancement Specialist
Ron Finklestein
ron@ronfinklestein.com
330-990-0788
www.ronfinklestein.com

Why?

Because they are an essential component of

• building an effective team
• business coaching programs
• effective communication training
• growing sales
• improving people skills
• developing leadership skills
• managing people’s performance
• people skills for managers
• developing presentation skills
• small business marketing effectiveness
• building team

and so much more.

True profit and revenue growth comes from within, not form with out. What I mean is your personal growth in a large part drives your success. I learned that when I learned and applied The Platinum Rule in my own life. The Platinum Rule helped me create a great marriage and strong relationships with my children.

Because my personal experience has been so positive, I approached Dr. Alessandra about using this concept in all areas of business. I put together a DVD on The Platinum Rule (TPR).  TPR was created by Dr. Tony Alessandra. TPR is defined as Treating Others the Way They Want to be Treated.

In this video you not only learn TPR, you are shown how to apply what you learn. This DVD  will work for anyone trying to build better relationship, but the primary audience is small business owners who want an edge in sales or improvement in their marketing. Additional applications include building better relationships with their employees and significant others. Many of my clients use it to take the stress out of their relationships: with peers, family, customers, prospects, and employees.

Check it out here.

The material is based on a book I coauthored with Dr. Alessandra and Scott Zimmerman called The Platinum Rule for Small Business Mastery. The book focuses on the application of TPR in twelve areas of business. The DVD only cover TPR but the book covers the application of TPR in sales, marketing, customer services, IT, business process, and business planning to name just a few areas of application.

I invite you to check it out to how TPR DVD will help you with your business challenges.

Ron Finklestein
Revenue and Profit Enhancement Specialist
ron@ronfinklestein.com

There are dozens of Platinum Rule products for any budgets. The most popular products are showcased below to make it easy for you. If you want to see every Platinum Rule product available
click here and you will be taken to The Platnum Rule web site.

New Relationship Strategies — CD version This Relationship Strategies system works like magic… ( 6 Compact Discs and Reminder Card ) Investment $79.95 Learn it and all of a sudden people close to you want to move closer. Strangers you just met feel drawn to you. The people that never liked you begin to change their minds. Your children, spouse, and co-workers mysteriously begin ” feel understood,” many times for the first time. As you can imagine we’re talking about some powerful stuff. Many people think that learning relationship strategies is boring and complicated. I can promise you nothing is further from the truth. You will wonder why you didn’t make it a priority years ago. Here is why that is important…

Secrets of Ten Great Geniuses – CD version (6 Compact Discs & Quote Book) Have you ever wondered just what it takes to have the creative genius of Leonardo da Vinci or the oratorical prowess of Sir Winston Churchill? What if you could tap into and actually model that special something that made them tick? You would certainly transform your life as you apply the principles inherent in their extraordinary talent and wisdom. In Secrets of Ten Great Geniuses: How to Model the Habits of a Difference-Maker, you’ll discover what the word genius really means, what it doesn’t mean, and how you can tap into the power of the greatest minds of all time to make practical improvements in the most important areas of your life. Read more…

The Platinum Rule Two-Hour DVD Price $79.95 Dr. Tony Alessandra delivers a LIVE program in front of several hundred business people in a Detroit theatre. You get nearly 75 dynamic minutes of The Platinum Rule topic and a BONUS of nearly 45 minutes on Customer Loyalty and Collaborative Selling on a single DVD. Lucky for you and me, there were two studio-quality cameras rolling that caught every word, every laugh, and every nugget-of-wisdom Tony had to share that day. Now you can laugh as you learn how to gain instant rapport and get along with nearly anybody you meet no matter who they are.That day, Dr. Tony Alessandra, author of 13 books, veteran of over 2,000 paid speeches, taught several hundred people the easiest, most fun way to master people skills and selling skills. Now he wants to teach you too. Yes. There have been countless books and videos produced on this subject, but if you weren’t in Detroit, you have not seen the best of the best. And it was magic. “If you have ever had a personality conflict with another human being – get this DVD.” After you watch this DVD, you’ll understand why corporations like IBM, Ford, AT&T and numerous other Fortune 500 companies are willing to pay Tony thousands of dollars for 60 minutes of his time. Read more.

Becoming More PersuasivePrice $9.97Why are so many ideas a tough sell? There are a variety of reasons. First, people have become more savvy, skeptical and even cynical. We are more jaded about advertising, more suspicious of political claims, and less trusting of others in general. Second, organizations build barriers to change. Change entails risk, and risk conflicts with the desire for control and predictability. And third, many people are just not skilled at the art of persuading. No matter how brilliant the idea, it’ll go nowhere unless you get others to go along with it. The truth is, we’re all involved in persuasion of some sort every day. If you’re in sales, the use of persuasion is pretty obvious—you try to convince others to buy your product or service. But in our personal and social lives, too, there’s a more subtle but almost constant use of persuasion as you seek a date, debate politics, try to talk your way out of a ticket, or decide which movie you and a friend will rent. This 13 page report will give you some tools to hone your persuasive skills, so that you can communicate clearly why someone should want to do what you really need done. Topics covered include…

PeopleSmart –310-page PDF eBook e-book price $14.95 Imagine… When you encounter difficult people – you know how to adapt to them. Where you meet challenging situations – you have the skills transform them. In times when you face the unknown – you remain fearless. If you dream of all that and more… then PeopleSmart is the book you need. PeopleSmart is a unique blend of scientific research on human behavior and my 25-plus years of teaching people smarts – through the Platinum Rule. Once you’ve been exposed to these hands-on, proven and practical principles, you’ll find that you will have access to uncommon wisdom allowing you to: Become a more loved and effective boss Gain effortless cooperation of even the most difficult people Fascinate and influence your spouse and children Build quick rapport that creates life long relationships Get along with all types of people from every walk of life Curious about how PeopleSmart achieves all this? Read more…..

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