My good friend Robert Schepens, is part Native American and he often reminds me of the Native American saying “Akita Mani Yo.” This saying means “Observe everything as you walk your path (in life).”

Observing everything as we walk our path is hard to do. It requires both internal (our reactions, feeling and emotions) and external (our environment, others and our ecology) awareness. It requires seeing things we often pay no attention to.

It requires us to understand our life and the meaning of our life as defined by the contrast between ourselves and others. This contrast is what is observed. In this contrast lie the secrets we miss, the lost loves, the beautiful flowers that we ignore, the pain we inadvertently inflicted and the joy others experience. This observing shows us the pains of others that we missed, the opportunities lost, that opportunities missed, the opportunities we gained. It shows the joys that passed us by.

In NLP (Neuro Linguistic Programming) this is referred to as “Our perception is our reflection”. Stated another way, what we see and perceive is what we notice and what is reflected back to others.

If things are not what you want, shift your attention to notice the things you do want. What more customers? Shift your attention to being grateful for your existing customers. Want more love in your life, be a more loving person. Want more friends, be a better friend. Remember to Akita Mani Yo.

Ron Finklestein
Someone who is learning to be a better student.

ron@akris.net

330-990-0788

It is a statement of fact.

There are many assumptions made in that statement.

One of the primary assumptions is we belong to the human race. Because of our membership in this august society, we know how to build safe, effective, successful and lasting personal and business relationships that allow all parties involved to grow, prosper and get results.

I am not sure this is a valid assumption.

Why?

Many of us have not been taught know how to build rapport, connect with others, understand the best way to support others and know how to ask them to support us. This is evident by the divorce rate; as many as 50% of marriages end in a divorce (Source divorcerate.org.) What is interesting to me is that the divorce rate drops the older we get. For example the divorce rate is 38.8% for American males age 20-24 versus 6.5% for American males age 35-39. It would seem the old men get the more they understand relationship strategies.

The question is how can we shorten that learning curve?

In business, according to Grant Thornton, 97% of all business owners want to strengthen the customer relationship.

SCORE suggests that 64% of all small businesses fail because they do not know how nor do they understand the value of marketing. Marketing is nothing more than a process through which companies build strong customer relationships. I could go on but you get my drift.

To address this problem, I teamed up with Dr. Tony Alessandra, one of the world’s foremost relationships strategies experts, to create a web site that teaches you how to build safe, effective, successful and lasting personal and business relationships.

The web site is called People Smarts. In this site we address relationship strategy issues, presentations skills, collaborative selling skills, marketing, personal growth and development, how to treat people the way they want to be treated and a host of other important and powerful topics that, when applied, will help you create more effective relationships to get the results you want and need.

The site contains a full array of videos, eBooks, PDFs and MP3 to support you in your personal, sales, business and leadership development needs. We invite you to explore and try out this site.

In lesson one (which you have access) you will learn the different between the Golden Rule vs. Platinum Rule and experience the overview of all functions of relationship strategies. In addition, you will receive an introduction of the two dimensions of behavior. In this lesson, you will be presented with a very simple model that has been validated with hundreds of thousands of people. It is a powerful guide you can use to improve communication and morale, build better work groups, and develop better relationships with co-workers, supervisors, customers, vendors and others.

I invite you to give People Smarts a try. To learn more go to www.akris.net.

If you have questions please feel free to call Ron Finklestein at 330-990-0788 or email him at ron@akris.net.

This powerful tool can also be used in you place of business for all your employees. If you would like more details about this opportunity ask Ron and he will provide the details.

Ron Finklestein

www.peoplesmarts.ws

admin@peoplesmarts.ws

330-990-0788

This is one place where you can view key videos. The videos and what we cover are listed below. As you can see all are less than 11 minutes (because I know how busy you are.)

Here is the link http://wn.com/rfinklestein

• Behavior of Successful Business Owners 6:54
• 7 Secrets to Overcoming Adversity in Business…10:54
• Anatomy of a Sales Call…6:38
• How to Grow Sales…9:49
• What Business Owners Can Do To Grow Their Business…9:56
• Hey! It is all about taking action…6:57
• Why Intelligent Self-Interest is Critical to Your Success…5:28
• Nine Principles for Inspired Action: A New & Targeted Perspective…5:50
• Only a few ideas…3:39
• Ownership and Empowerment…2:55
• Measurable, Repeatable, Predictable…3:12
• Persistence…3:29
• Free and inexpensive marketing secrets that works – part 1…9:40
• It is all about results

These videos can be used in these areas:

• building an effective team
• business advisory board
• business coaching
• business coaching programs
• effective communication training
• grow sales
• improve people skills
• people leadership skills
• people performance management
• people skills for managers
• presentation skills tips
• Small Business Coach
• small business marketing
• small business success stories
• team building challenge
• workplace team building

Revenue and Profit Enhancement Specialist
Ron Finklestein
ron@ronfinklestein.com
330-990-0788
www.ronfinklestein.com

Why?

Because they are an essential component of

• building an effective team
• business coaching programs
• effective communication training
• growing sales
• improving people skills
• developing leadership skills
• managing people’s performance
• people skills for managers
• developing presentation skills
• small business marketing effectiveness
• building team

and so much more.

True profit and revenue growth comes from within, not form with out. What I mean is your personal growth in a large part drives your success. I learned that when I learned and applied The Platinum Rule in my own life. The Platinum Rule helped me create a great marriage and strong relationships with my children.

Because my personal experience has been so positive, I approached Dr. Alessandra about using this concept in all areas of business. I put together a DVD on The Platinum Rule (TPR).  TPR was created by Dr. Tony Alessandra. TPR is defined as Treating Others the Way They Want to be Treated.

In this video you not only learn TPR, you are shown how to apply what you learn. This DVD  will work for anyone trying to build better relationship, but the primary audience is small business owners who want an edge in sales or improvement in their marketing. Additional applications include building better relationships with their employees and significant others. Many of my clients use it to take the stress out of their relationships: with peers, family, customers, prospects, and employees.

Check it out here.

The material is based on a book I coauthored with Dr. Alessandra and Scott Zimmerman called The Platinum Rule for Small Business Mastery. The book focuses on the application of TPR in twelve areas of business. The DVD only cover TPR but the book covers the application of TPR in sales, marketing, customer services, IT, business process, and business planning to name just a few areas of application.

I invite you to check it out to how TPR DVD will help you with your business challenges.

Ron Finklestein
Revenue and Profit Enhancement Specialist
ron@ronfinklestein.com

1.     Improve people skills. We call all get better in this area.  

2.     Improve your people/leadership skills

3.     Develop the people skills of your managers  

4.     Hire a personal executive coach to get an outside perspective and to hold you accountable

5.     Create effective communication training so everyone in the organization knows the rules for communicating

6.     Manage people and their performance  

7.     Teach people to support performance management

8.     Perform activities that support building an effective team

9.     Understand workplace team building and its impact on your business

10.  Create a team building challenge

11.  Attend management negotiating skills training to create win/win opportunity 

12.  Provide negotiation skills seminar for your team so they can create win/win opportunities

13.  Learn presentation skills tips to improve your effectiveness when delivering your message  

14.  Implement a business coaching program to receive ideas on implementing these 17 actions

15.  Attend a business advisory board to gain feedback from your peers

16.  Take time to communicate & coach communication skills you want in the organization

17.  Celebrate your small business success stories. This keep morale strong. 

This is a long list but the good news is you do not have to do them all at the same time. Pick any three and get started.

Ron Finklestein

Small Business Coaching

330-990-0788

ron@akris.net