Ineffective Prioritization

Ineffective Prioritization

A business coach’s view on ineffective prioritization.

Many business owners, especially first time business owners, confuse accomplishments that are achieved with results; Think of it as the difference between being effective and efficient. Effectiveness is doing the right things, efficient is doing thing right.

Maybe an example will help.

I am a small business owner. If I spend all my time responding to emails (assuming it is not an email based business), I am being very efficient but not at all effective. I am efficient at answering email but I am not effective at growing my business.

I had one client who had a very efficient way of doing things but it was not what the customer required so they were not effective at keeping customers.

What are the activities you have to do daily that will ensure your success? Here is a suggestion. Build a little spreadsheet that has daily actions down the left side of the page. Have the days of the month on the top of the page.

Each day you do the required tasks put an “X” in the associated box. At the end of the month you will quickly see what you did and did not do. To build effective teams, have your team do the same things.

This way there are no excuses. There is no doubt that you are doing the right things.

If you are doing the right things and not getting the desired results, you know where to spend your time and money in creating new or improved skills. Let’s say you need to prospect daily. Every day you do not prospecting and you are not developing new customers. Successful people do what they have to do not what they want to do.

Call me if you have questions or need help.

Ron Finklestein
303-990-0788
ron@akris.net