Four Generations Working Side by Side
Four Generations Working Side by Side
According to Terri Murphy, there has been no other time in history where we have four generations working side by side. All required different communication style when you are marketing.
The Civic group is ages 61 and up. They demand respect. For effective communications, they like written or spoken communication and consider texting rude.
Ron Finklestein
Small Business Coach
ron@akris.net
330-990-0788
Baby Boomers, ages 44-60, likes long lasting relationships, stability, respect, and will delay gratification to get what they want. They tend to focus on team goals. For effective communications, they prefer email communication. Some will use texting but overall they tend to avoid texting.
Gen Xers, ages 32-43, are into personal gratification, like a sense of community. They are the original latch key children. They are independent and like change. For effective communications,, They like you to speak their language get right to the point. They want you be supportive in action and words.
Gen Yers, ages 14 – 31, are confident, like technology and like to use technology for community building. This age group prefers text message, like 24×7 self service web sites and they are not brand loyal. They like a good price and good buying experience. For effective communications,, it is all about them. They prefer non-traditions work policy.
